7), Trump’s campaign released a new ad featuring a clip of Swift’s “All Too Well (10 Minute Version)” playing in the background. The ad, which is titled “The American Dream,” highlights Trump’s economic policies and his vision for America. The ad is part of a larger strategy by Trump’s campaign to use popular culture references to connect with younger voters.

“Calling all Swifties for Trump,” reads a tweet from the former president’s headquarters. “Get your Trump Era shirt today.” Billboard has reached out to Swift’s rep for comment. Though the pop star hasn’t reacted to the former president’s new merch, Swifties have. “This is a disgrace of a shirt. I hope she strips Donald of everything he has for infringement. @taylorswift13 @taylornation13 GET HIM!” one person tweeted in response to the campaign’s post about the shirt. “im excited for trumps new era, i heard it’s called the ‘lawsuit era,’” another responded. “This deserves a cease and desist!” yet another Swiftie tweeted, tagging the pop superstar, official fan page as well as her publicist.

This move, like Trump’s, is a calculated attempt to tap into the cultural phenomenon and leverage it for political gain. The use of pop culture references in political campaigns is not new. It’s a tactic that has been employed by politicians for decades, often with varying degrees of success.

He added at the time: “But she’s a very liberal person, she seems to always endorse a Democrat and she’ll probably pay a price for it in the marketplace.” See Trump’s new merchandise inspired by Swift’s Eras Tour below.